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Aiming to establish an inspiring and collaborative community, Taipei Art Direction and Design Association (TPadd assoc.) provides a platform for designers to explore the form of Taiwanese art directing. Instead of a position, we take art directing as a core essence that facilitates the implementation of aesthetics in various creative-based industries (e.g. business running, curating, editing). Through issue discussions and project practices, TPadd assoc. is committed to provoking the creative intention of the general public, researching the elevation of identities and traditional concepts, and assisting various industries to contemporize.
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