CONTEMPORARY PHENOMENON OF MESSAGES
HOW IMAGES ARE RECEIVED AND MESSAGES PRODUCED
Selection–The Atrategic Lifeline of Local Fashion Brands
October 17, 2021
In this lecture, stylist and Ne.Sense manager Micheal Xie discuss how he developed his sense of “absolute aesthetics” from his work in the fashion industry, and shares his experiences, local awareness and personal interests and how he’s combined his unique perspective through branding to make an in impact in the consumer market.
Since its establishment in 2013, Ne.Sense has entered the field of select shops with its unique and sharp vision to take Taiwan's high-end street fashion tastes to new grounds. Taking “Forward is Nice” as its conceptual core, the brand applies novel visual strategies to interpret the abstract concepts of “avant-garde”.
In 2020, after extensive international research and exploration, the core team established a new clothing brand, NAMESAKE in 2020, changing its mysterious and low-key image of the past, and bringing more story-like connotations to the brand with keywords such as “ocean, sports, agriculture”. Even though the brand was launched during the pandemic, it still achieved excellent results in the listing of many international first-line selected department stores. Michael and his brothers, who do not come from undergraduate fashion programs, are working together to inherit the will of their father and create the world of Ne.Sense.