Selection–The strategic lifeline of local fashion brands
HOW ARE IMAGES RECEIVED AND INFORMATION CREATED
October 17, 2021
In this discussion, stylist and NE.SENSE manager Michael B. Hsieh discussed how his sense of “absolute aesthetics” was acquired and cultivated from his work in the fashion industry. He also shared how family backgrounds, local awareness and personal interests mixed and contributed to an extraordinary universe, which has caused a blast in the consumer market through branding.
In 2013, NE.SENSE︎︎︎ made its debut in the field of select shops, ushering in brand-new tastes to Taiwan's high-end street fashion. Taking “Forward is Nice” as the core concept for development, the brand applies novel visual strategies to interpret the abstract concept of “avant-garde.”
In 2020, after extensive international observation and exploration, the core team established a new clothing brand, NAMESAKE, which deviated from its mysterious and low-profile image of the past. The brand is made more profound by the attached keywords such as “ocean, sports, agriculture,” as they conjure up stories and meanings. Even though the brand was launched during the pandemic, it still achieved excellent results by being listed in many international first-line department stores. Michael and his two brothers, all without educational backgrounds in fashion, are working together to inherit the will of their father and craft the world of NE.SENSE.
Planned and co-organized by pong ding︎︎︎.
Published: October 17, 2021. Last Updated: August 16, 2022.